Uber having Mohamed Salah as a brand ambassador wanted to go viral during the world cup season. They wanted to engage with their riders by incorporating Mohamed Salah and Uber.

We introduced Salah’s Vending Machine by Uber; a unique display unit that vends giveaways customized with the picture and signature of Mohamed Salah. Riders would charge their uber accounts through “fawry” and get in return their giveaway, ranging from posters, caps and jerseys.