Launching the new Yaris. Toyota needs to build an emotional connection between the car and the consumer and making it their first choice and the first to their mind through the Smartest Choice concept.

Go get smart was the theme as people registration was first on the gate as people passed by to see the new Toyota Yaris.
Tailored made activation “trapped” was present as clues were related to specs of the new Yaris for people to engage fully and be familiar with the new car. Winners won trips with Gazef, portable chargers and JBL speakers.