After 3 successful sprite mixes sampling in different channels, Sprite wanted to relaunch the mixes concept in summer 2016 to excite consumers for trials and consumption.

We partnered with number one mixologist in Egypt, Ray the bartender, who created full custom made menu for Sprite summer 2016 drinks. The experience was beyond Sprite and syrups where Sprite mixes hit all summer destinations through Special sprite mixes bar and truck. Special bar-tending shows took place during weekends. To extend the mixes fun at home, Sprite developed digital copies for consumers to create those mixes in home kitchens.