Egypt Foods launched a new potato brand, Share to complete the portfolio of snacks. Mass trials were requested specially for the Potato flavors.

2 customized Sampling trucks to roam all over Egypt spreading buzz and initiated mass tasting trials for teen across; Malls, Sporting Clubs, Public Parks, Schools, Metro & Train stations. New A&V system were installed in each truck to show the TV ad differently; 60 inch screen, full sound system, moving lights in addition to SFX effects. Special sampling teams visited Porto Sokhna & public parks in Easter to maximize reach.