Porto Cairo Barney Show
10,000
Flyers
2000
Families Entertained
200
Uploaded Photos
The Brief
Increase families footfall to the newest Amer group malls, Porto Cairo.
Robust Approach
Hosted number one worldwide preferred character, Barney, to perform for 5 consecutive days in the mall; 3 acts per day. Consumers who spent more than 300 EGP in the mall got the chance to meet & greet Barney where all photos were posted on Porto Cairo Facebook page.