Edita added a new product to Molto Portfolio, Molto Pate with 2 flavors; Dates & Chocolate. The teams asked for a roadshow concept that matches the ATL Product positioning, Molto is extremely different and push the product trials.

For the first time in Egypt, Luxurious parade was out in Cairo hottest streets with 2 Harley Davidson motorbikes, 1 Porsche boxter & a branded Dodge ram. The sampling team roamed all over Cairo tackling; public universities, hangouts, sporting clubs…Etc.