Juhayna launched new oriental flavors for Ramadan 2016. The team needed to spread buzz for the new flavors and increase the taste preference through mass trials.

Special produced oriental truck in addition to the Sampling team tackled all consumer different touch points across Ramadan; Iftar & Prayer times, Dessert shops & Oriental Cafes. Full flavors range tailor-made pack were produced with Ramadan top series schedule were distributed among most crowded dessert shops. Oriental backgammon were given to influencers. Life oriental musical performance pumped up famous streets in Cairo.