The objective was to push sales in back to school season by appealing to kids with special packaging. The target was to attract kids from 4-11 years and mothers (purchase decision makers)

Sampling in the most well known clubs in Cairo (Gezira- shooting-Heliopolis), where we will meet our targeted kids, and in order to make our activation more appealing we decided to add an interactive photo booth where the kids can take instant printed photos with our characters, by the end of the day whoever will pass by our booth will take his favorite flavor from Juhayna juice and will take a nice memorable photo with Juhayna characters