Juhayna Classics World Cup


Juice Packs Distributed





The Brief

Introducing the Refresh Campaign From Juhayna through the simplest and most creative way inspired by the objective of “Refresh The Moment”.

Robust Approach

During the World Cup matches all people will be excited to watch the matches at cafes and will all want to be a part of what is happening.
During the matches at outdoor and indoor cafes, the Refresh team will be there to make their experience more memorable.
Juice pack is to be displayed at each arena. In between the match’s two halves our refresh team will introduce our NITROGEN DOSE. Where our team will be passing by costumers and SAMPLING the juice pack out of a bucket full of nitrogen smoke.
Giveaways will be distributed randomly along with the juice samples.