Juhayna Classics Eid & Toll


79,866

Distributed Juice Packs

9000

Minted Towel

5

Locations

22,000

OTS

12,000

Interactions

The Brief


Introducing the Refresh Campaign From Juhayna through the simplest and most creative way inspired by the objective of “Refresh The Moment”.

Robust Approach


We are going the REFRESH way by being Functional and directly to REFRESH CORE TARGET ENHANCE Sampling as it is our main objective on-ground Refresh the Unconventional Way.
Refresh team will be sampling at the most crowded mosques in Cairo at prayers time.
Our Refresh Team will be waiting for all travelers, at Cairo’s toll station with ice cold juice samples from Juyahna’s tasty collection and will be giving out cold mint towel packs to make the traveler's journey more refreshing and enjoy their way to Sahel.