Juhayna Classics Eid & Toll
79,866
Distributed Juice Packs
9000
Minted Towel
5
Locations
22,000
OTS
12,000
Interactions
The Brief
Introducing the Refresh Campaign From Juhayna through the simplest and most creative way inspired by the objective of “Refresh The Moment”.
Robust Approach
We are going the REFRESH way by being Functional and directly to REFRESH CORE TARGET ENHANCE Sampling as it is our main objective on-ground Refresh the Unconventional Way.
Refresh team will be sampling at the most crowded mosques in Cairo at prayers time.
Our Refresh Team will be waiting for all travelers, at Cairo’s toll station with ice cold juice samples from Juyahna’s tasty collection and will be giving out cold mint towel packs to make the traveler's journey more refreshing and enjoy their way to Sahel.