Flo - New Year


Activated Locations


New Years Giveaways



The Brief

After successful summer activations, Flo wanted to celebrate and engage with the consumers on Christmas & New Year's Day targeting A & B class by celebrating with giveaways and a special Christmas edition water bottle.

Robust Approach

We offered a team at the following locations EL Gouna tent for Beltagy, Sahel Hashish for Ganzory, Andiamo & 1925: for direct interaction with consumers through water bottles sampling and giveaways such as cookies, Ferrero Rocher & Lindt chocolates wrapped in thick brown paper with a decorative ribbon and artificial lollipops.
As for the branding, there were FLO lighted logos and lighted bottle mockups.