Fanta -100 Things To Do before 18
6
Activated Parks
3200
Registered Teens
9000
Free Fanta Samples
5000
Consumers Integrations’
40,000
Distributed Flyers
200,000
OTS
The Brief
Fanta launched the global campaign of 100 things to do before turning 18. Inspire teens with the most creative, funny things they should do before they turn 18 to increase the brand love and make the moment more special with Fanta targeted consumers.
Robust Approach
After a field research, Robust team decided to launch Fanta 100 parks concept in local national parks where teens tried things they loved to do before turning 18. all teens who bought Fanta received special bracelet that allowed them to try all games inside the parks.