ETISALAT AKWA KART is being differentiated between the competition through the concept and the benefits of the product.
Talking the same language of their target audience and bringing them their Icon “MOHAMED RAMADAN”.
C & D Consumers who wants to feel there are getting more than they are paying and given the highest benefits.
Age range 18 to 45: Males & Females, who are using the kharbesh w eksab on a daily basis starting from 5 L.E..

Etisalat will be visiting the Egyptian Streets addressing the “Moulid Concept” and having the best and most entertained festival on ground to their target audience by having the real Moulid Games, which are known and loved by Egyptians and love to participate & play the moulid games; especially our target audience.
The Moulid games will all have a scoring system and the winners will be given giveaways according to their score.