Etisalat launched the 4G service in Egypt and had to create talk of town buzz. Only Etisalat customers who didn’t need to change the old sim cards to enjoy the service, the team needed to celebrate such a launch differently.

200 4G boxes were produced full of technological gifts where only Etisalat customers could open through special developed application. The boxes were locked with special codes, after adjusting the cellphone settings to apply 4G service, luckiest Etisalat customers received SMS with box number and code to open. Etisalat customers who didn’t receive code, 1GB for free was added to their account to test the 4G speed. 20 Etisalat customers also won the latest technological dining experience in the world.