Coca Cola wanted to surprise their consumers with 32 packages and tickets to the World Cup taking place in Russia. We wanted to spread buzz in all locations we were present at.

We created the first Ultra Violet Coca-Cola can, where lucky consumers can find special canned ones and scan it under a special produced Coca-Cola stand light. One lucky winner would unleash the inked Coca-Cola can and win a trip to Russia and attend the WC matched.