Coca-Cola National Shirts Swapping 2017


Shirts Swap


Consumers interactions’



The Brief

Coca-Cola planned to regain back the pride & unite all Egyptians for one cause which supporting Egypt in African cup of nations 2017 wearing Egypt jersey. Coca-Cola gave the opportunity to Egyptians to swap any of the foreign jerseys with Egypt jersey

Robust Approach

Introduce Coca-Cola Pride swapping station. A station that makes the consumer feel inside the players locker room.
Installing coca cola pride swapping station with a wide range of Egypt T-shirts sizes in smart Village ,Arkan plaza , , Edita and Cairo Runners in addition to Special Olympics teams visit .