Coca-Cola National Shirts Swapping 2017
3000
Shirts Swap
6000
Consumers interactions’
20,000
OTS
The Brief
Coca-Cola planned to regain back the pride & unite all Egyptians for one cause which supporting Egypt in African cup of nations 2017 wearing Egypt jersey. Coca-Cola gave the opportunity to Egyptians to swap any of the foreign jerseys with Egypt jersey
Robust Approach
Introduce Coca-Cola Pride swapping station. A station that makes the consumer feel inside the players locker room.
Installing coca cola pride swapping station with a wide range of Egypt T-shirts sizes in smart Village ,Arkan plaza ,Souq.com , Edita and Cairo Runners in addition to Special Olympics teams visit .