The event was initiated by Robust team. Meanwhile the brief was to generate leads for City Edge, New Mansoura, Zahya Project Launch by creating an interactive activation that will be launching to draw attention and increase word of mouth.

Creating a launch event at their own town and the biggest government which is Mansoura and announcing the launch to the VIPs living in Mansoura and Showing consumers the ultimate lifestyle and entertainment in New Mansoura, having a world class Launch event and continuous activation through important Delta Governorates to deliver memorable experiences for potential buyers.