Big bang
40
Working Days
120
Districts Were Visited
500,000
Free Big Bang Roll Packs
600,000
Consumers Interactions'
1,000,000
OTS
The Brief
Egypt Foods new innovative corn product had launched in the Egyptian market and mass trials was requested to spread the buzz.
Robust Approach
4 customized sampling stations; 2 booths & 2 trucks to roam all over Egypt spreading buzz and initiated mass tasting trials for teen across; Malls, Sporting Clubs, Public Parks, Schools, Metro & Train stations. Special Game was produced where winners received Big Bang roll for one month. 8 screens to show the intrinsic shots of the new product innovation.