Big bang


40

Working Days

120

Districts Were Visited

500,000

Free Big Bang Roll Packs

600,000

Consumers Interactions'

1,000,000

OTS

The Brief


Egypt Foods new innovative corn product had launched in the Egyptian market and mass trials was requested to spread the buzz.

Robust Approach


4 customized sampling stations; 2 booths & 2 trucks to roam all over Egypt spreading buzz and initiated mass tasting trials for teen across; Malls, Sporting Clubs, Public Parks, Schools, Metro & Train stations. Special Game was produced where winners received Big Bang roll for one month. 8 screens to show the intrinsic shots of the new product innovation.