Molto Pate Launch
62
Working Days
250
Visited Districts
700,000
Free Big Bang Roll Packs
1,000,000
Consumers Interactions
1,500,000
OTS
The Brief
Edita added a new product to Molto Portfolio, Molto Pate with 2 flavors; Dates & Chocolate. The teams asked for a roadshow concept that matches the ATL Product positioning, Molto is extremely different and push the product trials
Robust Approach
For the first time in Egypt, Luxurious parade was out in Cairo hottest streets with 2 Harley Davidson motorbikes, 1 Porsche boxter & a branded Dodge ram. The sampling team roamed all over Cairo tackling; public universities, hangouts, sporting clubs…Etc.