Fanta – 100 things to do before turning 18


6

Activated Parks

3200

Registered Teens

9000

Free Fanta Samples

5000

Consumers Integrations’

40,000

Distributed Flyers

200,000

OTS

The Brief


Fanta launched the global campaign of100 things to do before turning 18. Inspire teens with the most creative ,funny things they should do before they turn 18 to increase the brand love and make the moment more special with Fanta targeted consumers

Robust Approach


After a field research, Robust team decided to launch Fanta 100 parks concept in local national parks where teens tried things they loved to do before turning 18. all teens who bough Fanta received special bracelet that allowed them to try all games inside the parks.